Reducing Demand to Achieve GPCD Goals

Programs to reduce water use should first focus on the highest water users. In the PrAMA, most water use is by homes in Prescott, Prescott Valley, Chino Valley, and Dewey-Humboldt. Therefore, the first priority for demand reduction should be to develop aggressive conservation programs for these communities. The measures selected for these programs can be adapted to the commercial and institutional sectors. We expect the agriculture sector will continue to decline. Industrial water use in the PrAMA is very low. 

Three types of approaches are available, each with pros and cons:

  • Education measures to influence day-to-day habits and behaviors, such as taking shorter showers, are widely acceptable to citizens, low cost, but usually have small short-term impacts on water usage;
  • Incentives for implementing conservation measures, such as the installation of high efficiency toilets, have significant impacts at reasonable cost and are acceptable to citizens.
  • Regulatory measures, such as the mandatory use of drought-tolerant vegetation in new developments, can result in significant reductions in water use but may not be acceptable to the community.

  • Preparing a Conservation Plan

    Preparing a Conservation Plan

    Short-term conservation plans will be necessary to achieve reductions in water use in the PrAMA. The research and analysis required to prepare a conservation plan is extensive and can be very informative.

    • Commitment: Establish the commitment among government officials to reduce the community's current contribution to the overdraft and to support conservation programs.
    • Potential: Determine the potential for water use reduction by sector using estimates of local GPCD compared to what other jurisdictions are achieving and hoping to achieve.
    • Goals: Establish goals for GPCD reduction.
    • Options: Identify possible conservation program options relevant for each sector.
    • Analysis: Analyze program options in terms of “bang for the buck”. That is, determine which options provide the greatest reduction in long-term water use per dollar of program cost.
    • Plan: Prepare a comprehensive, coordinated conservation plan for all sectors.
    • Implement: Approve and implement the conservation plan.
    • Program Evaluation: Carry out annual or biannual evaluations of the conservation plan to determine the effectiveness of each measure and make adjustments as appropriate.

    The preparation of a comprehensive conservation plan requires a significant commitment on the part of a municipality. The benefits of planning experienced by the City of Flagstaff and the Albuquerque Bernalillo County Water Utility Authority show that it is worth the commitment.